There is a great deal of crossover between the worlds of photography and graphic design that comes from the fact the two disciplines are so closely linked. The Rochester Institute of Technology reports that in the teaching of both photography and graphic design there are many elements that remain the same, including the use of color and composition. Jeffrey English Hoboken graphic designer and photographer explains the two disciplines have always shared links that allow photographers to work as graphic designers and vice versa.
How is Photography used in Graphic Design?
Graphic design can be described in many ways with the combination of text and images lending itself to advertising and marketing work. The use of graphic design is usually linked to the creation of images that are designed to attract viewers and readers to a piece of marketing. Marketing and advertising literature is usually designed to be eye-catching with striking images used to combine with text to grab the attention of a viewer or reader. As the work of a graphic designer has adapted to the latest technology over the last few decades, the rise of the internet as a marketing tool means the correct images are more important than ever in graphic design.
The Rise of the Graphic Designer/Photographer
One of the most important changes to the role of the graphic designer in the last few years has been the rise of the graphic designer as a photographer. Study.com explains the majority of graphic designers are now being trained as photographers to allow them to take control of their work and career importantly.
Jeffrey English Hoboken graphic designer believes the power to take control of the work that is being completed is important to graphic designers. By taking control of the images being produced for any campaign or advertising materials, the graphic designer can create the perfect images to complete their work. If the planning of a campaign has been completed correctly, the designer should be able to complete a set of images in a short period of time that is perfect for the work being created.
Communicating Ideas
For many graphic designers, the main concern they have is to finding the correct images to accompany their work. This can take several forms, including finding the work of a professional photographer and adapting it to fit into the commissioned work being completed. At this point, a graphic designer is looking for an image or series of images that convey the ideas and thoughts that are being expressed in the work of the graphic designer. By choosing a specific image, the graphic designer believes they will create a visually striking work that will impress their client and get across the message that is being developed for the viewer. Photography Degrees explains the similarities between graphic design and photography can be seen in the way messages are conveyed, A feeling regarding the way an image makes a person feel can enhance the text and logo of a company makes us feel.
Improving Composition
The use of a photograph in a graphic design work can be important because the designer and photographer will have to be on the same wavelength when it comes to important elements, such as composition and the use of light and color. Choosing the right image is an important part of the work of a graphic designer, in the view of Jeffrey English Hoboken photographer. A graphic designer with a thorough understanding of the way the art of photography work will be in a better position to make the correct choices for their client in terms of images. Finding a photographer who shares the same ideas when it comes to aspects of design will make the work of the designer easier to complete.
When a graphic designer is choosing an image for their work, they usually look to find an image that has the correct composition. The subject of the image is usually well balanced in an effective photograph that has been thought out by the photographer and positioned perfectly. Another important thought for the graphic designer when choosing an image is how the colors will affect the proposed marketing campaign. Eventually, a designer will have to make a choice about which images will make their work out in the correct way with a somber message not being best served by an image with bright, vibrant colors. Making the correct choices is part of creating the correct mood for the work being created.